Slurp Secures Success in IWC 2012 affirmed its position as the UK’s leading wine, beer and spirits online superstore by being named Direct Merchant of the Year 2012 by International Wine Challenge. Slurp beat off competition from Tesco, Laithwaites, Swig Wines and the Wine Society to take victory in the highly regarded industry awards. The judges flagged Slurp’s huge range of premium products and combination of single bottle availability with next day delivery as significant differentiating factors. Slurp was short-listed for the award in 2010 and 2011, so the victory this year was especially welcome.

Tim Atkin MW, who presented the award to Nico Sunnucks in a black tie ceremony at London’s Park Lane Hilton, said: “Following a brilliant recent re-design, Slurp’s website is engaging and practical. The judges were impressed with how easy it is to buy single bottles and the broad selection of wines is exemplary. Their social media approach is amongst the leaders in their field.”

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